NEW: Search Modifiers in SparkToro V2 Make It Easy to Analyze Your Audience’s...
We’ve got a whole slew of new features coming to SparkToro V2, the first of which launches today. What is it: Search Modifiers is a new tab in the Keywords section that aggregates all of the terms and...
View ArticleNEW: SERP Features are now in SparkToro V2 to help you see what types of...
As I promised last week, when we launched Search Modifiers in V2, SparkToro has a whole bunch of new product updates to release. The second of these arrives today: SERP Features. What is it? SERP...
View Article2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374...
Over the past decade, I’ve done several reports with multiple clickstream panels analyzing Google search behavior at scale. The last such analysis was in 2021, and behavior almost certainly looks...
View ArticleNew Research: So Far, AI is Not Disrupting Search or Making a Dent in Google
The good folks at Sonata Insights recently analyzed Datos‘ clickstream panel to uncover consumer search behavior insights in the “age of AI”. If you’re in the digital marketing world, it’s probably...
View ArticleHow to Fight Back Against a Traffic-Less Web
Surveys, studies, analytics… they all show the same thing: getting traffic on the web is harder than ever and it’s getting worse much faster in the last 2 years than the decade before. Site owners are...
View ArticleIs Google Losing Search Market Share?
A recent Wall Street Journal made the top of feeds in the digital marketing world, claiming that Google is on the precipice of losing the lead in the search advertising wars. Supposedly, in 2025, for...
View ArticleSparkToro V2 Is Now Available in the UK and Canada
For the past 9 months, our devoted CTO, Casey Henry, has been working day and night to get support for the United Kingdom and Canada into SparkToro V2. Today, it’s finally here. Whether you’re a free...
View ArticleNew Research: We analyzed 332 million queries over 21 months to uncover...
Google is a massive presence on the modern web. They’ve held 90%+ of the global search market share for 15 years. Even the rise of AI tools has been unable to budge that number (so far). They get...
View ArticleAre your customers switching to AI tools (and how much)? SparkToro’s new...
There is a lot of activity moving to LLMs and generative AI tools right now, and for marketers, founders, and creators, the questions are almost always the same: Are my customers moving from...
View ArticleWhoa. 5 New Data Features in SparkToro in 100 Days.
If you blinked in the past four months, you probably missed at least one major SparkToro release. And that’s a shame, because every single one is hot like pizza supper. I’m gonna blow your mind....
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